VIDEOMARKETING
Video built for how each platform behaves, scripted around the hook and judged on retention rather than applause.
- Discipline
- VIDEO
- Channels
- META · GOOGLE
- Rhythm
- WEEKLY
The problemOne video gets cut once, posted everywhere and lands nowhere.
Short form and long form built for how each platform behaves. Scripting, direction and edit structure informed by an Electronic Media background, then tested like any other ad asset.
Why Video Marketing with me
Cut for the platform, not once for all
Vertical, square and hero versions each get their own pacing, captions and opening.
The first second is the strategy
Openings written against retention curves, so the video earns the second that pays for the rest.
Retention feeds the next edit
Drop off data becomes the brief for the following batch, so the work sharpens month over month.
- Concept and script
- Shot list and direction
- Edits per platform
- Captions and thumbnails
- Retention analysis
The receipts
Replace with a verified figure
Replace with a verified figure
One shoot, several placements
How the work runs
Audit
Review past videos against the exact second viewers leave.
Plan
Script around the hook, the proof and the ask, then plan the versions.
Ship
Produce and cut each platform version with captions built in.
Review
Read retention, rework the openings and brief the next batch.
What clients say
“Same footage, completely different results once the openings were recut.”
“Fast turnaround without the quality drop we expected.”
Questions, answered
Both. I shoot for clients in Bangalore and direct remotely elsewhere, then handle the edit either way.
Vertical batches usually within a week of receiving footage. Longer pieces take two to three weeks.
Yes. Ad versions are briefed against the media plan and tested like any other creative.
What else I do
Marketing Strategy
Plenty of activity, and no single document that explains how any of it produces revenue.
Read →PERFORMANCEPerformance Marketing
Money goes out every month and nobody can say what came back.
Read →PAID SOCIALMeta Ads
Creative burns out inside a week and cost per result climbs quietly.
Read →PAID SEARCHGoogle Ads
You pay premium prices for clicks that land on the wrong page.
Read →ORGANICSEO
Traffic disappears the day the ad account pauses.
Read →SOCIALSocial Media Marketing
The account posts constantly and still feels invisible.
Read →