03 · PortfolioHasi Kankariya

THETHINKINGBEHINDTHEACCOUNTS

Real accounts, real budgets, real decisions taken on a Monday. Client numbers stay private, so what follows is the part that actually transfers. The problem, the move I made, and what changed because of it.

Cases: 3
Focus: PAID · SEO · SOCIAL
Status: ONGOING

PAID SOCIAL

Creative that stopped burning out

Challenge: Cost per result climbed every third week while the same three ads carried the entire account.
Approach: Rebuilt the account structure around clean testing, wrote hooks against real objections instead of product features, and set a refresh cycle triggered by fatigue signals rather than the calendar.
Result: A creative pipeline that replaces winners before they die, and a cost per acquisition that stopped drifting upward.

[[CASE_1_METRIC]][[CASE_1_METRIC_LABEL]]

META ADS MANAGER
GA4
CANVA
PREMIERE PRO

SEARCH AND SEO

Intent captured, then kept

Challenge: Paid search was buying broad terms while organic had no structure underneath it.
Approach: Mapped keywords to buying stage, cleaned the search terms report weekly, rebuilt landing pages around specific queries, and built a topic cluster plan so organic could carry the terms paid should never pay for.
Result: Cheaper qualified clicks on the paid side and a growing base of organic pages that keep earning after the budget stops.

[[CASE_2_METRIC]][[CASE_2_METRIC_LABEL]]

GOOGLE ADS
SEARCH CONSOLE
GA4
SEMRUSH

BRAND AND SOCIAL

A voice worth following

Challenge: Consistent posting, no recognisable point of view, and organic content that competed with the ads instead of supporting them.
Approach: Defined the position and the content pillars, matched formats to platform behaviour, and connected organic themes to the paid message so both told the same story.
Result: An account a stranger can recognise, and organic content strong enough to put budget behind.

[[CASE_3_METRIC]][[CASE_3_METRIC_LABEL]]

META BUSINESS SUITE
CANVA
NOTION

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