Hasi Kankariya. Digital Marketing Strategist in Bangalore

CERTIFIED DIGITAL MARKETERBANGALORE, IN

DIGITAL MARKETING STRATEGIST · REVENUE OVER VANITY

I build digital marketing systems that bring customers in and keep bringing them back. Paid media, search, social and content run as one plan, measured against revenue.

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POINT OF VIEW

ATTENTIONISTHECHEAPESTPART.TURNINGITINTOREVENUEISTHEJOB.

Anyone can buy reach. The work sits in the offer, the message, the landing experience and the follow up, and in knowing which of those four is quietly costing you money this month.

The origin

WHAT I DO

PAID MEDIA

SOCIAL

LIFECYCLE

ANALYTICS

BRAND

Fig. visual fieldHasi Kankariya

THE DISCIPLINES

SCROLL SIDEWAYS · 05 CHAPTERS

PAID SOCIAL01

STOP THE SCROLL,THEN SELL

Meta and Instagram campaigns built on a hook that earns the first two seconds and an offer that survives the next twenty. Creative refreshed on fatigue signals, not on the calendar.

PAID SEARCH02

BUY INTENT,NOT CLICKS

Google Search, Shopping, Performance Max and YouTube. Keyword clusters mapped to buying stage, negative lists maintained weekly, landing pages written for the exact query behind the click.

SEO03

TRAFFIC THATOUTLIVES THE BUDGET

Technical fixes, site architecture, keyword and topic mapping, on page work and content built to rank. The channel that keeps working the month you pause everything else.

SOCIAL AND CONTENT04

ONE VOICE,EVERY WEEK

Content pillars, a calendar that actually ships, and formats matched to how each platform distributes. Organic that supports the paid message instead of competing with it.

LIFECYCLE AND CRO05

FIX THELEAK FIRST

Email and WhatsApp flows, retargeting, landing page testing and analytics that show where people drop off. Always cheaper than buying the same customer twice.

THE OPERATING SYSTEM

01 / 05

ORIGIN

MEDIA SCHOOL TO PERFORMANCE MARKETING

An Electronic Media degree taught me framing, pacing and audience psychology. Live accounts taught me attribution, bidding and unit economics. Both show up in the work.

FOCUS

THE WHOLE FUNNEL ON ONE PAGE

Audience, offer, message, channel and metric written down before anything launches, so every decision has something to answer to.

CHANNELS

META. GOOGLE. SEO. EMAIL.

RHYTHM

WEEKLY DECISIONS

Creative and spend reviewed every week, budget moved the same day. Nothing runs on autopilot.

STANDARD

REVENUE OVER VANITY

Reach, likes and impressions are diagnostics, not results. If a number cannot be tied to a business outcome, it does not lead the report.

HOW IT MOVES

Awareness to Retention

01AWARENESS

Reach the room that can actually buy

Audience research and creative that put the brand in front of a qualified audience rather than the cheapest one available.

Chapter 1 / 4

02CONSIDERATION

Earn the second visit

Content, retargeting, reviews and social proof that move a casual scroll onto a shortlist.

Chapter 2 / 4

03CONVERSION

Remove friction at the moment of yes

Landing pages, offers, email and WhatsApp flows tuned to the exact point where people hesitate.

Chapter 3 / 4

04RETENTION

Make the second sale cheaper than the first

Lifecycle campaigns, community and post purchase content that grow lifetime value instead of rebuying the same customer.

Chapter 4 / 4