STRATEGY01
Strategy before spend
Audience, offer and message get decided before a rupee is committed. Most wasted budget is a positioning problem wearing a media costume.
01 · AboutHasi Kankariya
MEDIATRAINED.PERFORMANCEDRIVEN.
I am Hasi Kankariya, a digital marketing strategist based in Bangalore. I plan and run paid media, search, social, email and content for brands that want growth they can measure. I studied Electronic Media, which is where I learned how attention actually behaves. Everything since has been about pointing that attention at a business outcome.
- Discipline
- STRATEGY
- Based in
- BANGALORE
- Working
- REMOTE
- Status
- AVAILABLE 2026
Bangalore · IN- THEN
ELECTRONIC MEDIA
A degree spent scripting, shooting and editing. It teaches you something a lot of marketers learn late. An audience gives you two seconds, and you either earn the third or you lose them entirely.
- THE TURN
FROM AUDIENCE TO CUSTOMER
Holding attention is a craft. Converting it is a discipline. I went after the second one deliberately, through certification, live ad accounts and the unglamorous parts like tracking, attribution and budget maths.
- NOW
DIGITAL MARKETING STRATEGIST
Meta Ads, Google Ads, SEO, social media, email and content run as one connected system with a weekly decision rhythm, rather than six dashboards nobody opens.
Meta Ads/Google Ads/SEO/Social Media/Email Marketing/Content Strategy/Analytics/Meta Ads/Google Ads/SEO/Social Media/Email Marketing/Content Strategy/Analytics/
Meta Ads/Google Ads/SEO/Social Media/Email Marketing/Content Strategy/Analytics/Meta Ads/Google Ads/SEO/Social Media/Email Marketing/Content Strategy/Analytics/
WHAT I BRING
Six things I bringCREATIVE02
Creative that is engineered
A media background means ad creative gets built with intent behind every hook, frame and cut, instead of assembled from a template that worked for somebody else.
DATA03
Comfortable in the numbers
Conversion tracking, GA4, attribution windows, cohort reads and unit economics. Opinions are useful. Evidence decides.
GROWTH04
Focused on business outcomes
Every channel has to justify itself against leads, sales or lifetime value. Reach is a means, never the point.
SPEED05
Fast without being careless
Weekly creative refreshes, quick structured tests, clean documentation. Momentum beats a perfect deck delivered late.
COLLABORATION06
Easy to build with
I work well alongside founders, designers, developers and content teams, and I am clear about what I need from each of them and by when.