GOOGLEADS
Search, Shopping, Performance Max and YouTube run so the budget follows real intent instead of expensive curiosity.
- Discipline
- PAID SEARCH
- Channels
- META · GOOGLE
- Rhythm
- WEEKLY
The problemYou pay premium prices for clicks that land on the wrong page.
Search, Shopping, Performance Max and YouTube. Keyword clusters mapped to buying stage, negative keywords maintained weekly, landing pages written for the exact query behind the click.
Why Google Ads with me
Query level hygiene
Search terms reviewed every week. Waste gets negated before it compounds into a quarter of lost budget.
A page written for the query
A click deserves a landing page that answers the exact search behind it, not a homepage and a hope.
Brand and non brand kept honest
Brand defence, non brand growth and Performance Max separated, so no campaign takes credit for demand you already had.
- Account and conversion audit
- Keyword to stage map
- Ad copy sets and extensions
- Landing page recommendations
- Weekly search term pruning
The receipts
Replace with a verified figure
Replace with a verified figure
Negatives maintained, not forgotten
How the work runs
Audit
Check conversion tracking, wasted spend and where campaigns overlap each other.
Plan
Map keyword clusters to buying stage and to the page each one deserves.
Ship
Rebuild campaigns, ship copy tests and the landing page fixes that matter.
Review
Weekly pruning, bid strategy review and budget shift toward converting intent.
What clients say
“Half the budget went to queries we were never going to win. That stopped in week one.”
“The landing page rewrite moved the number more than any bid change did.”
Questions, answered
Yes, with asset group discipline and brand exclusions so it does not simply harvest your own brand searches.
Only when structure is the bottleneck. Often copy, negatives and landing pages move the number faster and cheaper.
I can, under Website and Landing Page Development, or I write the brief your developer builds from.
What else I do
Marketing Strategy
Plenty of activity, and no single document that explains how any of it produces revenue.
Read →PERFORMANCEPerformance Marketing
Money goes out every month and nobody can say what came back.
Read →PAID SOCIALMeta Ads
Creative burns out inside a week and cost per result climbs quietly.
Read →ORGANICSEO
Traffic disappears the day the ad account pauses.
Read →SOCIALSocial Media Marketing
The account posts constantly and still feels invisible.
Read →EDITORIALContent Marketing
Content gets made in panic instead of on a plan.
Read →