CONTENTMARKETING
Content built around search demand and real buying questions, so it earns traffic and trust at the same time.
- Discipline
- EDITORIAL
- Channels
- META · GOOGLE
- Rhythm
- WEEKLY
The problemContent gets made in panic instead of on a plan.
Blogs, scripts, carousels, newsletters and landing copy written around search demand and real buying questions, so content earns traffic and trust at the same time.
Why Content Marketing with me
Everything traces to a pillar
No panic posting. Every asset answers an audience question that maps to a stage of the funnel.
One voice everywhere
The same point of view across ads, email, site and social, so the brand sounds like one company.
Planned to be repurposed
Every hero asset is planned with its cut downs and derivatives before production starts.
- Audience and message map
- Four pillar framework
- Monthly editorial calendar
- Tone of voice guide
- Repurposing system
The receipts
Replace with a verified figure
Via the repurposing plan
Every piece has a home
How the work runs
Audit
Inventory what exists and be honest about what actually performed.
Plan
Set pillars, voice and the monthly calendar against search demand.
Ship
Produce in batches with the derivative plan built in from the start.
Review
Review by pillar and put more weight behind the themes that hold attention.
What clients say
“We stopped arguing about what to post. The framework decided it.”
“One production day now feeds an entire month.”
Questions, answered
No. It is the message strategy underneath the calendar. The calendar is what falls out of it.
I write the priority pieces, blogs, scripts and landing copy, and brief the rest with examples.
Quarterly, or immediately if the offer or the audience changes.
What else I do
Marketing Strategy
Plenty of activity, and no single document that explains how any of it produces revenue.
Read →PERFORMANCEPerformance Marketing
Money goes out every month and nobody can say what came back.
Read →PAID SOCIALMeta Ads
Creative burns out inside a week and cost per result climbs quietly.
Read →PAID SEARCHGoogle Ads
You pay premium prices for clicks that land on the wrong page.
Read →ORGANICSEO
Traffic disappears the day the ad account pauses.
Read →SOCIALSocial Media Marketing
The account posts constantly and still feels invisible.
Read →