METAADS
Facebook and Instagram campaigns built on hooks that earn the first two seconds and a refresh cycle that stops CPA from creeping.
- Discipline
- PAID SOCIAL
- Channels
- META · GOOGLE
- Rhythm
- WEEKLY
The problemCreative burns out inside a week and cost per result climbs quietly.
Facebook and Instagram campaigns built on hooks that earn the first two seconds, clean account structure, disciplined testing, and budget that moves toward the winners the same day.
Why Meta Ads with me
Creative is the targeting
On Meta the algorithm finds the audience. The hook decides whether it was worth finding. That is where the work goes.
Refresh before fatigue, not after
New angles ship on a schedule triggered by fatigue signals, so no ad has to carry the account alone.
Clean account structure
Consolidated learning, honest tests, no audiences bidding against each other inside your own account.
- Account restructure
- Hook and angle bank
- Weekly creative batch
- Ad level reporting
- Landing page feedback
The receipts
Replace with a verified figure
First three seconds
Scored and retired on evidence
How the work runs
Audit
Review fatigue curves, account structure and the quality of the pixel data.
Plan
Build the angle bank and a test calendar with a written win condition per test.
Ship
Ship weekly creative batches and scale winners the same day they prove out.
Review
Score every ad, retire the losers, brief the next batch from what won.
What clients say
“Our cost per result had climbed for months. Two creative rounds later it broke.”
“He briefs like a creative and reports like an analyst.”
Questions, answered
Yes. Hooks, scripts, edits and static direction are part of the engagement, not an extra.
Conversions API with server side events, plus blended reporting, so decisions never rest on in platform numbers alone.
Yes. Usually as creative and strategy lead while they keep the buying, with one shared scorecard.
What else I do
Marketing Strategy
Plenty of activity, and no single document that explains how any of it produces revenue.
Read →PERFORMANCEPerformance Marketing
Money goes out every month and nobody can say what came back.
Read →PAID SEARCHGoogle Ads
You pay premium prices for clicks that land on the wrong page.
Read →ORGANICSEO
Traffic disappears the day the ad account pauses.
Read →SOCIALSocial Media Marketing
The account posts constantly and still feels invisible.
Read →EDITORIALContent Marketing
Content gets made in panic instead of on a plan.
Read →