PERFORMANCEMARKETING
Paid media that reports to a P and L. A cost per acquisition you can defend, not a slide full of impressions.
- Discipline
- PERFORMANCE
- Channels
- META · GOOGLE
- Rhythm
- WEEKLY
The problemMoney goes out every month and nobody can say what came back.
Paid media managed against cost per acquisition and return on ad spend across Meta, Google and LinkedIn. Every campaign has a job, every creative has an exit rule, every week ends in a decision.
Why Performance Marketing with me
I read the P and L, not the platform
Blended CAC, contribution margin and payback come first. Platform return on ad spend is a diagnostic, never the headline.
Weekly decisions, not monthly reports
Every week ends in a call: scale, fix or kill. Budget moves the same day the data says it should.
Creative is the media plan
Hooks, scripts and edits get written in house, so testing never stalls waiting on another team’s queue.
- Account and tracking audit
- Channel and budget plan
- Creative testing roadmap
- Weekly performance review
- Live KPI dashboard
The receipts
Replace with a verified figure
Replace with a verified figure
Scale, fix or kill
How the work runs
Audit
Pull ninety days of spend, check tracking integrity, find where the money leaks.
Plan
Set the target cost per acquisition, split budget by buying stage, lock the test queue.
Ship
Launch in structured batches so every result is attributable to one change.
Review
Weekly read out, budget reallocation and the next creative brief.
What clients say
“First time our ad spend had an answer attached to it.”
“The weekly rhythm is the whole thing. Nothing sat broken for a month.”
Questions, answered
Enough for statistically useful data across channels. Below that I would rather fix offer, creative and landing pages first.
Yes. You own the accounts, pixels, audiences and history at all times.
Tracking and structure fixes land in week one. Meaningful CAC movement usually takes four to eight weeks of testing.
What else I do
Marketing Strategy
Plenty of activity, and no single document that explains how any of it produces revenue.
Read →PAID SOCIALMeta Ads
Creative burns out inside a week and cost per result climbs quietly.
Read →PAID SEARCHGoogle Ads
You pay premium prices for clicks that land on the wrong page.
Read →ORGANICSEO
Traffic disappears the day the ad account pauses.
Read →SOCIALSocial Media Marketing
The account posts constantly and still feels invisible.
Read →EDITORIALContent Marketing
Content gets made in panic instead of on a plan.
Read →