INFLUENCERMARKETING
Creators picked on audience fit rather than follower count, with usage rights secured so the best content becomes paid media.
- Discipline
- CREATOR
- Channels
- META · GOOGLE
- Rhythm
- WEEKLY
The problemCreators get paid for reach that never reaches a buyer.
Creator selection on audience fit rather than follower count, briefs that protect the brand voice, and usage rights secured so the best content becomes paid media.
Why Influencer Marketing with me
Fit over follower count
A creator whose audience matches your buyer beats a bigger name whose audience will never purchase.
Rights sorted up front
Usage and whitelisting agreed before the shoot, so a winning post can run as an ad instead of expiring in a feed.
Briefs that protect the voice
Enough structure to carry the message, enough freedom that it still sounds like the creator.
- Creator shortlist and vetting
- Outreach and negotiation support
- Brief and content guidelines
- Usage rights and whitelisting plan
- Performance report per creator
The receipts
Replace with a verified figure
Replace with a verified figure
Codes and links, never guesswork
How the work runs
Audit
Define the buyer, then audit creators for real audience overlap and engagement quality.
Plan
Shortlist on fit, agree deliverables, pricing and usage rights before anything is signed.
Ship
Brief, review and publish, then push the strongest asset into paid distribution.
Review
Read results per creator and reinvest only where the numbers justify it.
What clients say
“Two creators carried the quarter, and both pieces became our best performing ads.”
“Rights were sorted before the first post went live. That never used to happen.”
Questions, answered
I run vetting, outreach, negotiation and briefs. Contracts and payouts stay with you for clean records.
Usually several nano and micro creators, because it produces more content, more learning and less single point risk.
Tracked links, unique codes and how the licensed asset performs in paid, rather than views alone.
What else I do
Marketing Strategy
Plenty of activity, and no single document that explains how any of it produces revenue.
Read →PERFORMANCEPerformance Marketing
Money goes out every month and nobody can say what came back.
Read →PAID SOCIALMeta Ads
Creative burns out inside a week and cost per result climbs quietly.
Read →PAID SEARCHGoogle Ads
You pay premium prices for clicks that land on the wrong page.
Read →ORGANICSEO
Traffic disappears the day the ad account pauses.
Read →SOCIALSocial Media Marketing
The account posts constantly and still feels invisible.
Read →