BRANDSTRATEGYANDCREATIVEDIRECTION
One position, said sharply, with the voice and art direction to hold it across every ad, page and post.
- Discipline
- IDENTITY
- Channels
- META · GOOGLE
- Rhythm
- WEEKLY
The problemEvery touchpoint looks like it came from a different company.
A clear position, a defined voice, and art direction applied consistently across ads, site, social and email, so the brand becomes recognisable before it becomes familiar.
Why Brand Strategy and Creative Direction with me
Positioning that takes a side
Sameness is a slow bleed. We pick a stance a stranger can repeat after one exposure.
Verbal and visual in one room
Narrative, tone, palette and art direction built together, because they fail separately.
Guidelines people actually use
Short, specific and applied to real assets rather than filed away as a deck.
- Positioning statement
- Messaging hierarchy
- Visual and art direction
- Tone of voice guide
- Rollout across touchpoints
The receipts
That the whole team can repeat
Replace with a verified figure
Typical timeline
How the work runs
Audit
Interviews, category scan and an honest read of what the brand sounds like today.
Plan
Draft positioning territories and choose the one you can defend and own.
Ship
Build the verbal and visual system, then apply it to live assets.
Review
Roll out across touchpoints and audit consistency after launch.
What clients say
“We finally sound like ourselves instead of our competitors' press releases.”
“The positioning line ended up on the homepage and in the pitch deck.”
Questions, answered
I direct the identity and handle wordmark level work. Complex identity systems get a specialist I brief and manage.
Three to five weeks, mostly dependent on how quickly stakeholders can be interviewed and decisions signed off.
Yes. Repositioning established brands is most of this work, and it is usually cheaper than the confusion it replaces.
What else I do
Marketing Strategy
Plenty of activity, and no single document that explains how any of it produces revenue.
Read →PERFORMANCEPerformance Marketing
Money goes out every month and nobody can say what came back.
Read →PAID SOCIALMeta Ads
Creative burns out inside a week and cost per result climbs quietly.
Read →PAID SEARCHGoogle Ads
You pay premium prices for clicks that land on the wrong page.
Read →ORGANICSEO
Traffic disappears the day the ad account pauses.
Read →SOCIALSocial Media Marketing
The account posts constantly and still feels invisible.
Read →