ANALYTICSANDREPORTING
Tracking you can trust and a dashboard that answers business questions instead of listing metrics.
- Discipline
- MEASUREMENT
- Channels
- META · GOOGLE
- Rhythm
- WEEKLY
The problemThree tools, three numbers, and no agreement on which one is true.
GA4, pixel and conversion API setup, event tracking, UTM discipline, and a dashboard that answers business questions instead of listing metrics.
Why Analytics and Reporting with me
Tracking before opinions
GA4, pixels, Conversions API and server side events set up properly, because bad data makes confident bad decisions.
Attribution explained, not hidden
What each model is telling you, where it lies, and which number should lead the meeting.
One dashboard people open
Five metrics that map to revenue, refreshed automatically and readable in under a minute.
- Tracking and tag audit
- GA4 and events implementation
- UTM and naming conventions
- Looker Studio dashboard
- Monthly reporting rhythm
The receipts
Replace with a verified figure
Tied to leads, sales or lifetime value
Decisions, not screenshots
How the work runs
Audit
Audit what is tracked, what is broken and what is silently double counting.
Plan
Define the events, conversions and naming conventions the business actually needs.
Ship
Implement tracking, verify every event and build the dashboard on top.
Review
Review monthly, retire metrics nobody uses, add the questions that came up.
What clients say
“We finally trust the numbers, which changed how fast we make decisions.”
“One dashboard replaced three spreadsheets and a weekly argument.”
Questions, answered
Usually yes. Most accounts have events firing twice, conversions misdefined or no server side backup at all.
Yes for Meta and Google, so reporting survives browser and cookie restrictions.
You do. It is documented and simple enough to hand over, and I can stay on a monthly review.
What else I do
Marketing Strategy
Plenty of activity, and no single document that explains how any of it produces revenue.
Read →PERFORMANCEPerformance Marketing
Money goes out every month and nobody can say what came back.
Read →PAID SOCIALMeta Ads
Creative burns out inside a week and cost per result climbs quietly.
Read →PAID SEARCHGoogle Ads
You pay premium prices for clicks that land on the wrong page.
Read →ORGANICSEO
Traffic disappears the day the ad account pauses.
Read →SOCIALSocial Media Marketing
The account posts constantly and still feels invisible.
Read →